The old Zteusa.com had an outdated user experience and design look which led to less sales. Users in the US were not familiar with the ZTE products.
Redoing the whole UX and UI of the site providing better shopping experience and more appealing design.
ZTE, America's 4th largest mobile phone maker, asked Nurture to redesign its company website, with a fresh look and new photography and content.
- Increase sales of all ZTE products. The redesign reached its goal by providing ZTE with their best ever Black Friday in the USA.
- Create awareness of the beauty and features of ZTE products.