The old Swappeez site had UX issues and wasn’t using approprate photography to make the brand come to life.
The best approach was to redo the site from scratch and to have new photo shoots to create the exact assets I needed.
To design and develop a new fashion e-commerce store and to direct a new photoshoot, styling, and casting.
- Create easy e-commerce user flow
- Create a unique look and feel for Swappeez bran
- Create assets for social media to popularize the brand