Conversion needs to increase.
With the successful test results of the new P90X3 show, the business would like to test a brand new sell page design to be the main destination for all web traffic, as well as the web CTA in the infomercial. The goal will be to represent the online home for the brand (outside Team Beachbody).
A one percent net lift in LCMPV would account for a $2.93 lift to the allowable. For every one point lift, the brand will see an estimated $2,625/week in incremental revenue. Assuming a five point lift, this would roughly account for $683K in annual revenue.
- Create a brand new new design to match the new P90X3 show’s strong test results
- Fully responsive design
- Increase Conversion
- Increase Lifetime Contribution Margin per visitor