/LUV BUTTON

ecommerce furniture store

/BUSINESS REQUIREMENTS

Problem:

Create an original design that would stand apart from other furniture store sites.

Solution:

Use visual elements to create a unique approach.

Opportunity:

To develop a user-friendly e-commerce for the furniture lover.

Goals:

  • Create easy user flow
  • Stay true to the brand

ROLE:

Art Direction, Design, UX, Research

COMPANY:

Xivic

YEAR:

2013

CATEGORY:

Ecommerce Website

/RESEARCH

Classic furniture shopping:

I researched Worldmarket.com to help me determine the essentials of a traditional furniture shopping experience.

Traditional furniture:

Allmodern.com helped me understand more about furniture content strategy and how to position everything.

Modern furniture:

The Cb2 site helped me gather ideas for a more modern outlook on how to organize all sections and boards.

/THE DESIGN

I designed two navigation options. I am showing my favorite and the one the client picked as well.