Lacking a website that aggregates all other websites for the different Beachbody Certified programs.
- Create a more in-depth user experience for different scenarios when signed-in or signed-out, and where all the separate fitness programs get their own interstitial pages.
- Make it easy to find which trainers are teaching at which location for a given class per the desired fitness program.
To generate more users who want to be part of the BeachbodyLive community by either attending the different classes or by becoming certified trainers themselves.
- Create flawless UX so the user can easily find classes, trainers, and fitness programs they are interested in
- Customize a photo shoot to help create the best visual assets for the website
- Increase Lifetime Contribution Margin per visitor
- Improve BeachbodyLive branding / experience / perception