The previous apparel photography for Beachbody and Teambeachbody lacked creativity and appeal. The images were also very small.
We decided to take a new approach to rebranding all of the apparel lines and treat apparel as a separate Beachbody brand entirely. With the launch of Wave 1 all of the apparel photography will be shown as larger images with zoom functionality, which significantly improves the shopping experience for the users.
To create a new look and feel for Beachbody apparel by introducing a lifestyle approach with choice poses, backgrounds, and new models.
- Create higher fan base through social media
- Create beautiful assets for the launch of Wave 1, Teambeachbody, Beachbody, social media and banners promoting apparel
- Rebrand to achieve a more unique and fun appeal
- Increase apparel sales