/BUSINESS REQUIREMENTS

Problem:

The old Zteusa.com had an outdated user experience and design look which led to less sales. Users in the US were not familiar with the ZTE products.

Solution:

Redoing the whole UX and UI of the site providing better shopping experience and more appealing design.

Opportunity:

ZTE, America's 4th largest mobile phone maker, asked Nurture to redesign its company website, with a fresh look and new photography and content.

Goals:

• Increase sales of all ZTE products. The redesign reached its goal by providing ZTE with their best ever Black Friday in the USA.
• Create awareness of the beauty and features of ZTE products.