The old site of Horizon was outdated and because of that the client was looking for a more modern website.
Study the Horizon brand very closely and through Best in Class Research deliver a modern design with good user flow.
To design a modern dairy site that still remains true to the brand and works with the existing CMS.
Art Direction, Design, Research
Direct Partners
2014
Product Website Design
We wanted to mimic the CMS created for Silk but with some slight revisions. I also had to stay true to the existing UX created by the UX designer and make sure that my design was functionally-consistent and compatible for the CMS.
Even though I had to work within certain parameters, I still wanted to be well-informed of current trends of other brands.
Horizon Dairy is real organic milk and I wanted to see what would be the best elements to convey this message. I looked into California milk for inspiration.
I worked with existing wireframes.
After a few revisions from the client, this was the selected design. I then proceeded to design all of the pages for the website.
I kept the same functionality as the desktop one for the tablet layout.